Why CONNECT Is Built for the Way You Actually Buy

Why CONNECT Is Built for the Way You Actually Buy

Trade shows should help you make better decisions, not drain your calendar. CONNECT was designed with one goal in mind: give pet industry buyers a focused, high-value environment where discovery, education, and purchasing all happen naturally, in the same place, at the same time.

From the moment you step onto the show floor, everything is intentionally paced to support meaningful conversations, confident buying, and real takeaways you can bring back to your business.

Discover What’s Next in Pet Nutrition

The Fresh Food Showcase puts emerging and innovative pet food brands front and center. This is where trends move from buzzwords to products you can touch, question, and evaluate. Whether you’re exploring new formulations, premium ingredients, or alternative feeding solutions, the showcase makes it easy to spot what’s gaining traction and why it matters to your customers.

Save While You Shop

In Cash Alley, presented by DRF Group, buying comes with added incentive. Exclusive show-floor offers reward attendees who are ready to place orders, making CONNECT a place where discovery turns directly into value. It’s practical, it’s immediate, and it’s designed for buyers who like to leave with more than just samples.

Learn From Industry Professionals

The Canadian Pet Care Professionals Educational Series delivers timely, practical sessions focused on the realities of today’s pet care landscape. From digital strategy and business growth to animal welfare and best practices, these sessions are built to sharpen your thinking and strengthen your operation without pulling you away from the show floor for long stretches.

Turn Orders Into Opportunity

On March 4, every order placed on the show floor does more than stock your shelves. It enters you into $10,000 in cash giveaways, with ten $1,000 prizes awarded during CONNECT Live. It’s a simple idea with a powerful result: real purchasing power, real rewards, and real excitement on the floor.

Where the Show Floor Comes Alive

The CONNECT Live Event on March 4 is the heartbeat of the show. It’s where buyers, exhibitors, and reps come together in a high-energy setting that celebrates connection, collaboration, and momentum. Orders are recognized, prizes are awarded, and the industry comes together in one shared moment.

A Dedicated Experience for Groomers

The Tru North Grooming Show Trade Event adds another layer of depth, offering groomers a focused space to explore tools, products, and education tailored specifically to their craft. It’s a show within the show, designed to respect the expertise and needs of grooming professionals.

Built for Buyers Who Value Their Time

CONNECT isn’t about seeing everything. It’s about seeing the right things. The show is intentionally structured to help you discover new brands, strengthen existing relationships, and make purchasing decisions with clarity and confidence.

If you’re looking for a trade event that respects your time, rewards your business, and delivers genuine value on the show floor, CONNECT is where those pieces come together.